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Runpic

Runpic, the leading platform for community race photos

Your photographers shoot it, every runner finds theirs, and everyone gets their cut.

We help race organisers and photographers manage, share and sell the photos from every event. Every runner finds theirs and buys them on their phone, and the photos become income for the race.

Create an event

No monthly fee. Runpic takes 20% of each sale.

Find the photos from my race
Runner in his forties in a coral T-shirt and race bib, smiling into the low sun

From the camera to everyone’s account, in four steps

Each step is done by whoever it belongs to. The photos on this page are examples.

  1. The race opens the event

    Or a photographer working on their own. Name, date, place and distance: no sales call and no password. Prices and deadlines come filled in, and you change them.

    What we ask for

    • Race nameThe full, official name, as runners know it. It appears in the gallery and in emails.
    • DistanceIf the race has several distances on the same day, create one event per distance: that way each runner only sees photos of theirs.
    • Race dateWe use it to work out the upload and sales deadlines. You can change them later.
    • LocationThe race's city or venue.
    That’s all it takes to open the event. You fill it in after tapping “Create an event”.
  2. Photographers upload

    Each one drags the folder from their camera into the browser on their computer. Every bib is read by two models that have to agree; anything unclear stays hidden and goes to the race’s review queue.

    Two runners in their sixties laughing mid-race, with the Runpic watermark built into the image
    Photos go up with the watermark inside the image. Originals never have a public address.
  3. Every runner finds theirs

    By bib number, in a gallery built for the phone. If the race uploads its entry list, each runner gets an email with their best shot. They pay with Apple Pay, Google Pay or card, without creating an account.

    If the event has faces switched on, photos where the bib is covered show up too. Faces are off by default.

    The email, with their best shot.
    A runner’s photo gallery on a phone screen
    Their gallery on the phone.
  4. Everyone gets their cut

    Each sale is split between the photographers, each on their own terms, the race and Runpic. Once the 14-day refund window has passed, everyone is paid into their own account: the photographers’ money never goes through the race.

    See pricing and who earns what
    Finish line painted on the tarmac, with three water cups beside it

What makes it different

  • Your prices, your photographers, your terms

    You set the price per photo, the packs and whether runners can buy them all. Each photographer gets the terms you agreed: a percentage for one, a fixed amount per photo for another. No agency in the middle.

  • Everyone is paid into their own account

    Every sale is split as it happens and the money goes by transfer to each person’s account. Nobody has to do the maths or pay the others.

  • No monthly fee

    Creating the event costs nothing and there’s no subscription. The fee comes out of each sale: if nothing sells, you pay nothing.

  • Runners buy on their phone, no account

    From the email to their camera roll in three taps. If they bought them all and more turn up later, those are added at no extra cost.

For race organisers and for photographers

Race director in a hi-vis vest with a radio, arms folded, runners behind him

Do you organise races?

How the event is set up, what your runners receive, what you need to do and what everyone earns at your prices.

For organisers
Photographer kneeling on the tarmac with a white telephoto lens

Do you take photos?

Whether a race invites you or you open the event yourself: how uploading works, what you earn and when it arrives.

For photographers

Common questions

What does it cost?

Creating the event costs nothing and there’s no monthly fee. Runpic takes a fee from each sale, the same for every event. The pricing page shows the figure and lets you run the numbers with your own prices.

Do you supply the photographers?

No. Runpic is the platform, not an agency. The race works with its usual photographers, or a photographer opens the event on their own.

Do we have to use face recognition?

No. Runpic works with bib numbers alone. Faces are off by default, and switching them on for an event means accepting a legal declaration. The selfie a runner searches with is never stored.

Is there anything to install?

No. It all runs in the browser: photographers upload from their computer and runners buy on their phone without creating an account.

What if a runner is shown someone else’s photo?

We’d rather show nothing than show the wrong person. Every bib is read by two models that have to agree, anything doubtful goes to the race’s review queue, and any photo can be hidden.

How long are the photos kept?

Sales run for 60 days at most. When they close, originals and unsold photos are deleted, and runners can download what they bought for 12 months.

Start with your race’s name

Then the date, the place and the distance. Prices come filled in. No monthly fee, and no password to remember.

The photos on this site are AI-generated. The ones from your race will be real.

Create an event